Raytac Corporation
A BT4.1 & BT4.2 module maker based on Nordic nRF51 & nRF52 solution 
(nRF51822 & nRF51422 & nRF52832 & nRF51802)
Tel: +886.2.3234.0208                email: service@raytac.com
 
According to SIG’s regulation, every brand needs to have unique Declaration ID (also called as DID) for individual product.
Customer frequently pop up and ask 2 questions about Co-Brand & White Labeling
Here, we quoted SIG formal reply as below

1. What needs to happen when a company co-brands with another company?

Company A is selling a product that is co-branded with Company B’s brand.  Do both companies need to be a member and create a Declaration?
  • Company A and Company B both need to be a member of the Bluetooth SIG
  • Only one company has to list the product – however, the company that is listing the product should have their brand more prominent on the packaging
Note: In addition, the Bluetooth footnote must be on the product packaging and must show that both companies are licensed to use the Bluetooth trademarks.

2. What needs for white labeling products?

White labeling is the practice of rebranding another product with your own brand.
For example, Company A manufactures or supplies Bluetooth products, and is marketing and selling these products to different companies (e.g. Company B, C, D). Company A can apply the different company’s brands on the products, or the OEM can apply their own brand on the products after purchasing. What does either company need to do?
  • Company A, B, C, D all have to be members of the Bluetooth SIG
  • Company A, B, C, D all have to list the product once for their own company/brand name

About the Author Raytac Corporation

Raytac Corporation was established in year 2004 by a group of engineer's expertise in the Radio Frequency (RF) technology and a team of experienced multinational senior marketing and production personnel. The core technology know-how in RF Module, BLE Module, Manufacturing of the wireless electronic products, Raytac has committed to the customers a more convenient wireless choice. Our mission, "Making our life more convenient through innovation and application of wireless technology"; we will constantly evolve and adapt from our RF technology, to provide all our customers the best solutions in the wireless world. And, will devote ourselves to be one of the wireless technology leader in the world and have more contribution to the human beings.

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