Bluetooth Brand Guide Update

Bluetooth SIG updated and modified the blue color used for the Bluetooth trademarks. In addition, the Bluetooth SIG will phase out all use of the Bluetooth Smart and Bluetooth Smart Ready marks in 2016.

As such, SIG ask that all licensees

(1) update their use of the Bluetooth trademarks to reflect the modified color blue, and

(2) cease use of the Bluetooth Smart and Bluetooth Smart Ready marks on or before 1 January 2017 and revert to using the Bluetooth word mark, figure mark and/or combination mark, as appropriate.

For detail of Bluetooth loge data, readers can visit SIG official website to get more THE Brand Guide information.

The Brand Guide contains instructions for proper use of the Bluetooth trademarks. Pleaserefer to the Brand Guide for word mark and logo usage information, including placement and color requirements and product naming conventions.